5 Things People Think Are Coaching, But Aren’t
Everyone in sales talks about coaching. It’s on job descriptions, on call agendas, and in performance reviews. But the truth is, most of what’s being passed off as coaching today doesn’t actually help reps grow. It might feel supportive. It might feel like time well spent. But it rarely drives real behavioural change.
And that’s a problem, because sales is one of the few professions where you're expected to hit ambitious goals without being given space to truly . . .
