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AI Will Replace Managers, Not Sales Reps

AI Will Replace Managers, Not Sales Reps

For years, the looming narrative has been that AI will replace human workers, and sales reps often find themselves at the center of this fear. But the truth is far more nuanced—and significantly more provocative. What if AI replaces managers long before it replaces sales reps? Why would I suggest such an audacious thing? Because the tasks AI excels at—data analysis, operational oversight, and playbook execution—are foundational to managerial roles, not human-to-human sales interactions.

The rise of AI in sales isn’t a threat to reps; it’s a call to arms. Salespeople of the . . .

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About The Author

Jonathan Aka Coach K

Jonathan is a seasoned AI and GTM strategist with over 15 years of experience in Revenue Excellence, Enablement, and Acceleration. As the founder of GTM AI Academy, he focuses on driving real business impact through AI, offering practical strategies for Go-To-Market teams. Recognized as an Enablement Legend by Seismic and named in SEC’s 2023 Enablement Ones to Watch, Jonathan’s expertise has supported global organizations, Fortune 500 companies, and startups in doubling revenue and enhancing efficiency. He consults on AI integration, helping companies transform potential into measurable outcomes.

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